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ENTOD Pharmaceuticals launches nanotechnology-based ocular aesthetic range in India, Health News, ET HealthWorld

New Delhi: ENTOD Pharmaceuticals has recently launched its new ocular aesthetic range focused on improving eye comfort and enhancing the aesthetics of the eyes. Launched under the brands “EyeCirce,Lashfactor“and”Vasuki“The innovative products are an initiative of Entod Beauty London and developed by ENTOD Pharmaceuticals.

ENTOD claims that the Eyecirque range consists of the world’s first nanotechnology-based gel serum, under-eye skin brightening and anti-aging tablets, lubricating eye drops, and essential eye supplements. Eyecirque is formulated for all skin types in state-of-the-art skin research laboratories. Its nanotechnology-based biochemical formula, according to the company, contains carefully curated, tested, and scientifically proven plant-based natural ingredients that are thoroughly safe for the skin around the eyes.

Similarly, for the Lashfactor range, the company asserts, it contains thoroughly researched premium eye serums developed by ENTOD’s skin and eye researchers to enhance the natural beauty of the eyes. All the eye serums contain scientifically proven plant-based ingredients and incorporate nanotechnology, which, as per ENTOD, allows for greater and faster absorption, giving more rapid and prominent results.

Commenting on the occasion, Nikhil K MasurkarCEO, ENTOD Pharmaceuticals, said, “Over the years, India saw a major shift in the way people groomed themselves. People have been paying closer attention to what is used in the making of cosmetic products and how environment-friendly they are. products were created with these concerns in mind. Our brands take pride in their entire range of products being nanotechnology-based, dermatologically tested, paraben-free, cruelty-free, and vegan. We look forward to representing a new spectrum of classic and contemporary beauty products that are at par with international standards but do not cost a fortune to our customers.”

The Vasuki Facial Gel Serum is another product that the company promotes as another clinically tested, nanotechnology-based synthetic tripeptide neurotoxin snake venom complex that gently relaxes muscle contractions under the skin and is effective in reducing both dynamic and static lines in early-aging skin. It reduces and prevents expression wrinkles and fine lines around the forehead, eyes, neck, hands, and lips without any impact on facial expressions.

Highlighting the importance of healthy vision, Anjula Masurkar, Clinical Director, ENTOD International, said, “Our eyes are constantly overused and exposed to UV rays, the blue light of digital screens, and atmospheric dust and pollution. This alone can cause premature ageing. Although there are a lot of products on the market today, from eye cream for dark circles to under-eye cream for puffiness to eye cream for wrinkles, a lot of these don’t always work. Keeping that in mind, we have launched our ocular aesthetic range of products which contain all the essential antioxidants, vitamins, and minerals required to protect the eyes and promote healthy vision.”

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